Here is a nice article at Publishing 2.0 tells about the mis-predictions about Facebook’s revenues. Comparing Facebook Ads with Google Adwords/Adsense model, the article reminds us again why we need to create value for both the publishers and the advertisers in online advertising.
With 100 MILLION users, Facebook’s 2008 revenue was only projected to be $300 million. (The number may higher, haven’t seen, but it would be big news if it was much higher.)
We also had tried using Facebook Ads for Kuizz.com, but we had not received real benefit. With Facebook Ads, it is not really possible to reach the people who are looking for you, but with Google Adwords, your ads are shown right where your market is looking for you with search queries.
If you have used both of these services, which one was more beneficial for you?
