28 Oct, 2008
Attended C.K. Prahalad’s workshop on Business & IT matters
Posted by: Sarp Erdag In: Activities
Today, at the event hosted by the MIP School of Management of Politecnico di Milano, I attended a conference given by the famous management guru C.K. Prahalad. Although I am saying he is famous, I did not know him before 
In the workshop, C.K. gave examples to a bunch of new business models and he has pointed out the importance of value creation through unique customer experiences, co-creation and continous innovation. He also emphasized the pay-per-use model and how it can be implemented on any kind of business to create a higher and more customized value for its customers.
Unfortunately, the crowd listening to the guru at the Politecnico di Milano Bovisa campus hall, was not very open to interaction. There were not only students but also business people from lots of different companies at the conference, and most of the questions C.K. asked to the audiance were left answerless. I guess this happened because the audiance was not very used to the U.S. companies C.K. was giving examples of. Or maybe it was because Italians are very shy about speaking English… Or trying to speak English
Below are a few photos I took here and there, before the conference started…
