The URL is dying
I am almost certain we will not be seeing an address field in web browsers in like 3 years time.
How many of you are actually typing a site’s url to the address field? What you do is to just Google it even if you know the address perfectly well. Or you use your bookmarks.
We are living in the era of smartphones and apps. The web is not dying but it is changing form. Instead of individual pages, brands and apps are gaining importance. In the end, a URL is the ugliest thing to remember and interact with for the non tech-savvy.
Think about just a brand name. Same everywhere on your desktop, mobile or tablet… That’s how it’s gonna be, no URLs, no dot coms, no domain names.
That’s why, I am also giving a thumbs up for Raven, a new browser that just turns your favorite sites into apps.
